Align cruise and client for wow factor

Source: Royal Caribbean

WHILE a cruise in itself is already a wow experience, the experience still has to align with the client, says Cruises International’s Lizaan Schnettler.

“Budget is always a key factor, but corporates should match the choice of cruise line to what they think their winners would enjoy.”

The Mediterranean remains the most popular destination, although there has been an increase in bookings to Asia and small ship cruising, she says.

Allure of the Seas, operated by Royal Caribbean, will be doing its first and only Med season in 2020 after a refurbishment, says Schnettler.

Celebrity Edge and Celebrity Apex, new ships from Celebrity Cruises’ Edge class, will be in the Med in 2020 as well.”

Schnettler also recommends consultants to take advantage of Royal Caribbean’s exclusive MICE promotion where 5% master account credit is given with all cruises applicable to contracted groups of eight or more staterooms.

“This translates to 5% of the programme’s total base fare. Say you have ten double staterooms with a base fare of US$1 000pp (R15 000), this is a total base fare of $2 000 (R30 000) per stateroom, which is $20 000 (R300 255) total for all ten rooms – 5% of this is $1 000.”

Use this for bonus commission or a reduction of the final payment. Clients can also put it toward payment for selected on-board amenities such as speciality dining/buyouts, cocktail receptions, team-building events, shore excursions, beverage packages or high-speed Internet access.