MICE business flocks back to Vic Falls after govt transition

With Zimbabwe now under the leadership of new President, Emmerson Mnangagwa, South African corporates are flocking back to Victoria Falls, particularly for conferences, incentives and team building.

Ross Kennedy, ceo of Africa Albida Tourism, says MICE enquiries are up from SA-based operators and corporates. “Incentives are the lead enquiry thus far, with small, executive-type conferences and retreats also seeing growth,” he adds.

Echoing his sentiments is Gary Archer, ceo of Wild Horizons, who says the SA corporate market interest in Victoria Falls has certainly been revitalised. “In the past, Zimbabwe may not have been at the top of anyone’s list of destinations, but the positive, peaceful transition has allowed the country to portray its true colours and this has once again placed the spotlight on this beautiful destination and its wonderful people.”

While SA companies are beginning to show renewed interest, there is still potential for this to grow even further and Kennedy believes suppliers in Vic Falls who target MICE markets need to remind their customers of the variety available in the destination. “There are new lodges and camps, hotel expansions and upgrades, as well as new bars, restaurants and activities,” he adds.

Archer says the new Vic Falls airport is beginning to show the benefits of investment and its future potential. “It is in these exciting times that all stakeholders continue to work together on matters such as improving the entire arrival process at the airport and the overall affordability of the destination so as to remain a contender for the foreseeable future.” 

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