Opinion

Marc Wachsberger

Joburg-born Marc Wachsberger was a Chartered Financial Analyst working in mergers and acquisitions when he noticed a disconnect in the local property market: hotel rooms were overpriced and residential apartment leases were cheap. What’s more, hotels were wasting money on things that business travellers didn’t care about, but not offering the things that they really wanted. Inspired by these blatant market inefficiencies, Wachsberger started The Capital Hotels and Apartments in 2008 by leasing apartments, furnishing them to a high standard and sub-letting them on a per-night basis to compete with the hotel sector. He did everything himself at first, from negotiating leases to being the porter – giving him hands-on experience at every level – which still stands him in good stead. By introducing cost-effective frills-free apartment-style and regular hotel-format accommodation tailored to suit business and family travel needs, Wachsberger has offered the local market, and incoming travellers from abroad a refreshing alternative to the staid status quo.


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