Etihad Airways refreshes website


Etihad Airways has relaunched etihad.com following a redesign from scratch. It is now live globally in 16 languages.

As a result of its cleaner design, the website offers the user faster loading pages, easier navigation and a simplified means of planning trips, information searching and the ability to manage bookings. The new website is responsive across any device, be it a smartphone, tablet or desktop.

About 25% more Etihad passengers are now accessing self-service functionalities and checking in online, thanks to the newly integrated technology, which supports flight tickets booked through all channels. Previously, this was only available to those who booked directly through Etihad.

“This achievement marks a major milestone on our digital roadmap and follows on from other recent successes in the digital space,” says Frank Meyer, Chief Digital Officer for the Etihad Aviation Group. “Last year, we deployed customised offers to allow our guests to choose more personalised travel options online before their flight.

“The digital ecosystem is changing and we are looking to the future.”

Future enhancements include a new booking engine to provide a consistent, end-to-end user journey that is mobile-responsive and features a more user-friendly payment system. Guests will be able to pay with cash, Etihad Guest Miles, or a combination of cash plus miles.

They can also look forward to a more seamless digital experience when navigating between flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for packages – managing their entire Etihad travel experience in one place.