SWISS launches augmented reality app

Swiss International Air Lines has launched ‘Avion SWISS’, an augmented reality app that enables users to scan and bring to life various motifs in the special livery that is on one of its CS300 aircraft to mark this year’s Fête des Vignerons festival.

The app is a first for the company, which has never previously used such technology in its business and promotional activities. Augmented reality enables virtual elements to be integrated into a real environment.

The new facility invites users to scan the various motifs that make up the special livery, which will then come to life on their smartphone screen accompanied by an explanatory commentary.

The Avion SWISS app, which can be downloaded free of charge, can be used with the ‘Fête des Vignerons’ brochure, which is available on board.

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