Accor goes All out
21 Feb 2019 - by
Accor has integrated rewards, services, and experiences across its entire system into a single, global platform, called Accor Live Limitless, or All.
Members of the new lifestyle loyalty programme will be able to access it via a new app and website, but specifics about how the new programme will work, for example around earning rates and elite statuses, have not yet been revealed.
Accor has also announced three main partners for the new programme. These include partnerships with AEG, a leading sports and live entertainment company, to include premium venues and more than 60 000 tickets and private suites for loyalty members in Latin America, Asia and Europe; chef masterclasses and culinary experiences for members as part of a partnership with IMG, as well as Taste Festivals in London, Paris, São Paulo, Hong Kong, and Toronto, which will start in 2020.
Accor and Paris Saint-Germain Football Club have also announced a partnership agreement that will make Accor Live Limitless the Principal Partner and official jersey sponsor of the club from the 2019/2020 season.