Carlson Wagonlit Travel officially rebrands

CWT is the new official name of global travel management company, Carlson Wagonlit Travel.

“This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people,” said CWT’s President and CEO, Kurt Ekert. “There’s a romantic link with the Wagons-Lits era, and we are justifiably proud of our 150-year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”

Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events, and CWT Solutions Group, will get new logos as part of the rebrand. While RoomIt by CWT will only see minor changes in its colour palette.

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