Corporates want more from TMC tools
15 May 2018 - by
A new global study by the Expedia Affiliate Network, which included respondents from Europe, the Middle East and Africa, focused on how TMCs were keeping up with the corporate traveller, investigated the popularity of online booking tools and uncovered some interesting results.
It found that while 52% of frequent corporate travellers said they were booking all their own travel, only 20% said they were doing so through an approved tool or agency.
To emphasise this point, 68% said they booked half or more business travel outside their employer’s approved tools, with 31% stating that this was because the tool offered no benefits. It seems that consumer-focused online travel agencies (OTAs) and direct channels are tempting travellers to book outside their managed programmes as they are more user-friendly.
The findings of the Expedia Affiliate Network study were that TMCs needed to offer consumer-like, well-supported booking tools in order to recapture the market that is increasingly opting to book outside these channels.