SAACI to be lead association in BRICS MICE forum

The Southern African Association for the Conference Industry (SAACI) will act as the lead association for South Africa's participation in the newly established BRICS Meetings, Incentives, Conferences and Exhibitions (MICE) Co-operation Forum.

The MICE Forum was established in Xiamen, China, in November 2017, following a full BRICS Summit where it was determined that co-operation would be of significant benefit to economic and trade agendas in the BRICS countries.

"These co-operative forums allow us to build increasingly meaningful global relationships and to be the strategic link for the public and private sectors, both nationally and internationally," said SAACI ceo, Rudi van der Vyver. “We are confident that SAACI's role in the new Forum can create tangible benefits for the South African economy and our members.”

SAACI has co-opted Inkanyezi Events ceo, Andrew Binning, to assist as its Project Manager for the BRICs co-operation. "Chinese companies in particular have an aggressive approach to accessing new markets and will increasingly be making up larger percentages of business tourism to South Africa," said Binning. He added that a three-year study commissioned by the South African National Convention Bureau had estimated total direct spend of business tourists in South Africa at R42,4bn in 2015 and growing.

A strategy is currently being formulated to find different ways to further co-operation between the BRICS nations. SAACI’s focus is firmly on nurturing trade channels for Southern Africa.

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