Choosing the right speaker for your event

An event’s content is arguably its most important feature. This means that it’s imperative to choose the right speakers – but this is often easier said than done.

Business 2 Community recently compiled a step-by-step guide, How to choose speakers for corporate events.

A simple place to start, the article suggests, is by determining how many speakers are needed. This can be determined by figuring out how many segments occur throughout the event and how many venues you have available. If you have more speakers than available segments, consider putting together a panel.

Consider a combination of both celebrity and professional speakers, the article advises. While celebrities can create interest around an event, professionals will draw attendees who want to upskill themselves.

Key questions to ask yourself before drilling down to specific speakers are: who are the target audience for the event? What do you want them to get out of the event? and what is your budget for speakers?

Once you have potential candidates, the article suggests looking out for examples of their work online. So much the better if there are videos available.

Before the speakers you have in mind put their content together, sit with them to discuss potential topics. While they might be experts in covering topics such as the one your event is based around, this doesn’t necessarily mean their presentation will align with your event. The more you engage with them the better.

Lastly, speak to your fellow event organisers about the speakers you have chosen. You’ll quickly ascertain whether they are easy to work with or not. 

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